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A collection of thoughts on design as a way of thinking — about clarity, restraint, and the decisions that quietly shape everything we build.
If Everything Matters
Nothing Does
Write Like A Sculpturist
Clarity comes from removing, not adding.
Transit Is A Place
Citizen of the Airplane
Standing Out Is Not An Accident
(And why playing it safe will make you invisible)
Protect the Momentum
The only way to achieve the flow state, and keep it.
Penny Wise, Pound Foulish
(A Common Trap)
Design Is Not A Democracy
(and Isn't A Dictatorship either…)
Post Better Or Post More?
Shotgun vs Sniper Content Strategy
Occasional notes on clarity, direction, and visual logic.
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